Monday, November 5, 2007

ESPN: The World Wide Leader in Overhyping

Another week, another example of how ESPN over-hypes everything in the sports world. I am sure most avid football fans tuned into the match up of the undefeateds this past weekend when the New England Patriots traveled to Indianapolis to face the Colts in the RCA dome. The two teams combined for a record of 15-0, and this lead to the week long coverage by ESPN, with the game being mentioned and analyzed on every show, every hour, every day. This theme is pretty standard for ESPN, as this is the occurrence with most major sports happenings these days. I guess I should be used to it by now, and since I still watch most of the coverage even though I do not enjoy the over-hyping, I'd say in a way I am used to it. It has gotten to the point where ESPN actually admits that they are overhyping these games. Last week, while watching Sportscenter, Kenny Mayne made comments on two different occasions that were blatantly stating the obvious. He said, "and we will overhype the colts patriots game" and, "here on ESPN we will overhype this matchup more than any other station." Coming from Kenny Mayne on a Tuesday, it's funny, but by Saturday night, your just sick and tired of hearing the words Colts, Patriots, Peyton Manning, and of course, Tom Brady.

The worst part about this whole thing is that it is only going to get worse. Sports are a business that is increasing, and will only continue to do so. There were also be a demand for sports, which creates the constant demand for sports coverage. With all the money that is in sports, and the amount of media attention that is drawn to a game like the undefeated Colts playing the undefeated Patriots, there is no reason for sports stations not to overhype thee types of events. And as for me, I will keep on watching, so will you, because we have no other choice.

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